Modern Business Administration

Part 1 Management principles: nature of management business and its external environment corporate strategy and planning organizing directing controlling. Part 2 Management in action: marketing and sales management production human resource management administrative management further review problems relating to chapters 1-10. Appendix - brief hints for examination students.

# Management Theory and Practice # Business, Management and Accounting # Business and Management Studies # Management and Organizational Practices

Robert C. Appleby (1969). "Modern Business Administration".