Academic Articles & Research Papers

Survey the Situation of Furniture foreign trade, determine and prioritize the influencing indexes on export development (Case Study: Household Furniture)

Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this st...

Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos

En los últimos años, los destinos turísticos están agregando las redes sociales a sus prácticas tradicionales de marketing. El objetivo de este estudio es analizar los antecedentes de los usos y gratificaciones derivados de la participación...

Political Marketing: Lessons for Political Science

Reconciling marketing with political science: Theories of political marketing

This paper has two broad aims: to trace the theoretical development of political marketing and then demonstrate how these concepts can be used in the analysis of election campaigns. Electioneering is not the sole manifestation of marketing ...

POSITIONING STRATEGIES DEVELOPMENT

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The...

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often do...

Exploring the Impact of Time Spent Reading Product Information on E-Commerce Websites: A Machine Learning Approach to Analyze Consumer Behavior

In this study, we aim to investigate the influence of the time spent reading product information on consumer behavior in e-commerce. Given the rapid growth of e-commerce and the increasing importance of understanding online consumer behavio...

INFLUENCE OF COSMETIC PACKAGING' COLOR ON PRICE PERCEPTION AND CONSUMER PREFERENCES

During the purchasing process, the consumer confronts several packaging designs of different colors carrying or conveying sensory messages; the consumer then interprets these messages and it’s at this moment which several factors interven...

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships

Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory,...

Investigating Spatial Effects through Machine Learning and Leveraging Explainable AI for Child Malnutrition in Pakistan

While socioeconomic gradients in regional health inequalities are firmly established, the synergistic interactions between socioeconomic deprivation and climate vulnerability within convenient proximity and neighbourhood locations with heal...

Strategic decoupling through legitimacy: the sustainability-innovation gap in the food processing sector and its health implications

Abstract Background Environmental and public health impacts are critical in the food processing industry. To demonstrate responsiveness to stakeholder expectations, firms foreground sustainability reporting through frameworks such as Enviro...

Islamic Business Administration

This essential textbook provides a comprehensive introduction to the Islamic business environment, exploring core concepts and practices in business administration from an Islamic perspective. Thorough and accessible, it covers the full ran...

Lindell Library: Business & Marketing: Business Administration

A guide to all aspects of Business, including Business Administration, Marketing, International Business, Entrepreneurship, Finance, and Company/Industry Data and Statistics....

ARE WOMEN UNDERREPRESENTATED IN LEADERSHIP POSITIONS IN ROMANIA?

One of the sustainable development goals is to ensure equal opportunities for women and men in their careers. Access to any form of education is a reality. Instead, promotion to leadership positions generates more challenges for women as ...

The Compound F2-index and the Compound H-index as Extension of the f2 and h-indexes from a Dynamic Perspective①

Elaboration of an indicator to include the dynamic aspect of citations in bibliometric indexes....

Green and Reserve Logistics of Packaging and Plastic Packaging Waste under the Conditions of Circular Economy at the Level of the European Union Member States

Sustainable development involves constant efforts to reduce pollution by using resources as efficiently as possible. One of the sources of pollution is waste from packaging, recovery, and of course, the possibility of recycling them. The re...

Destination Management and Marketing Organizations as Enablers of Entrepreneurial Resilience: Co-Creating Organizational Structures and Human Resource Capacity Through Participatory Governance and Emerging Technologies

Destination Management and Marketing Organizations (DMMOs) shape the human resource and technological conditions under which tourism enterprises, including digital ventures, pursue resilience and growth, yet their structures are often desig...

From face-to-face to screen-to-screen: exploring the multifaceted dimensions of digital mental health care

BackgroundWith the onset of the COVID-19 pandemic, the world witnessed an unprecedented surge in the adoption of digital platforms across various sectors, including mental health care. In countries such as Pakistan, where traditional face-t...

ORGANIZATIONAL CULTURE AND ENVIRONMENT: DYNAMICS IN DYNAMICS. CASE OF ORDI

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...