Academic Articles & Research Papers

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

Depression, life satisfaction, and creative output

Over 280 million people worldwide suffer from depression, with approximately 21 million individuals affected in the U.S. working-age population. In creative fields like fashion design, the ability to innovate is essential, and designers are...

Patterns of compliance with COVID-19 preventive measures in Armenia: results from a cross-sectional survey

Abstract While numerous studies have explored adherence to individual COVID-19 preventive behaviors and their predictors, their combinations and clustering have been less frequently investigated. We explored the patterns and socio-demograph...

Engagement Patterns and Clinical Outcomes Among Adolescents and Young Adults Enrolled in the Somethings Digital Peer Support Platform: Retrospective Observational Study.

eHealth and Telemedicine Applications in Climate Change Mitigation: A Comprehensive Analysis for the Health Information Exchange, Care Collaboration, and Patient Engagement domains.

Breaking down silo thinking: the role of perceived supervisor support, psychological safety, and staff engagement in Ghana's healthcare sector.

The predictive association between the teaching environment and psychological wellbeing: psychological safety, university belonging, and learning engagement.

Digital media engagement and its relationship with depression severity.

Strengthening community engagement for the control of Aedes-borne diseases: Insights from an international workshop in Rio de Janeiro, Brazil.

When externally oriented motivation appears to matter: shared and unique associations with creative-process practices and learning engagement among Chinese art students.

Engagement or disengagement: understanding the emotional dynamics of EFL learners in GenAI-assisted writing from the sociocultural perspective.

Digital and Hybrid Social Support for Adolescent and Young Mothers: A Scoping Review of Family Engagement, Accessibility, Cultural Adaptation, and Outcomes.

Understanding Participant (Dis)Engagement From Domestic Violence Perpetrator Group Programs: A Review and Qualitative Synthesis.

HIV Care for Adolescents and Young Adults: A Cross-Sectional Comparison of Nurse Practitioner and Physician Roles in Engagement in Care, Trust, and Clinical Outcomes.

Isoenzyme-specific determination of glutathione peroxidase activity in cell lysates and GPX1/GPX4-HiBiT cellular target engagement.

Strengthening the engagement of mass media stakeholders in community-based health promotion interventions - the Danish Project SoL.

Fostering engagement with accreditation: capitalizing on leaders' professional values.