Digital Local Return Services and Purchase Intention in Cross-Border E-Commerce: A Risk–Trust Perspective
Xianfa Shi, Miao Su, Keun-sik Park • Journal of Theoretical and Applied Electronic Commerce Research
(2026)
Cross-border e-commerce offers consumers broader product access, yet uncertainty surrounding returns continues to suppress online purchase decisions. This study conceptualizes digital local return services as a digital assurance mechanism i...
DOAJ
Open Access (DOAJ)
DOI:
10.3390/jtaer21060165