Academic Articles & Research Papers

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key factor in enhancing customer experience. Howeve...

Leveraging sentiment analysis of food delivery services reviews using deep learning and word embedding

Companies that deliver food (food delivery services, or FDS) try to use customer feedback to identify aspects where the customer experience could be improved. Consumer feedback on purchasing and receiving goods via online platforms is a cru...

Customer experiences in the age of artificial intelligence