Open Innovations for Tourism Logistics Design: A Case Study of a Smart Bus Route Design for the Medical Tourist in the City of Greater Mekong Subregion
Sumalee Ngeoywijit, Tawamin Kruasom, KiengKwan Ugsornwongand, Rapeepan Pitakaso et al. • Journal of Open Innovation: Technology, Market and Complexity
(2022)
ABSTRACT: One of the industries with the fastest growth rates worldwide, and notably in Thailand, is medical tourism. With connections to Cambodia and Laos, Ubon Ratchathani is located in lower northeastern Thailand, close to Vietnam and My...
DOAJ
Open Access (DOAJ)
DOI:
10.3390/joitmc8040173