Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel
Yongzhong Yang, Yunyan Tang, Yu Zhang, Ruo Yang • Frontiers in Psychology
(2021)
The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. Th...
DOAJ
Open Access (DOAJ)
DOI:
10.3389/fpsyg.2021.700180