Found 9 document(s)
Page 1 of 1
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The totalising effect of consumerism, well-being and satisfaction is a discourse which may negate the value of struggle and mastery of complex subjects and a realization of personal potentiality. Published open access, W...
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Although there has been considerable debate in contemporary literature on the erosion of the public good in higher education, most of it has been concentrated on the word 'public' rather than on the notion of 'good'. Fur...
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The identity of the worker foregrounds the development of higher education rather than the other way around. It is developed in contrast to the lack of higher education innovation in the recent UK Government White Paper ...
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This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and...
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Time and temporality have received little attention in the consumerism, marketing or, until recently, higher education literature. This paper attempts to compare the notions of timing implicit in education as "paideia" (...
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This article addresses the challenges that Garnett suggests face higher education through the lens of Bourdieu. In taking up the challenge set by Garnett for higher education in the knowledge economy and responding to it...
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Discusses educational marketing in terms of branding and consumer trust. Argues that the labeling and marketing of Britain's new foundation degrees, employment-related higher education qualifications, is detrimental to t...
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Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activit...
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Considers notions of the market in British higher education. Suggests that the economic market commoditizes higher education into accreditations earned. Suggests the notion is inadequate to represent achievements of high...