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Hardy, Jonathan, MacRury, Iain, Núñez Gómez, Patricia

Public reference bibliography and cataloged PDF materials authored or published by Hardy, Jonathan, MacRury, Iain, Núñez Gómez, Patricia.

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Mapping the Media-Marketing Ecology

Year: 2026 • Source: www.oapen.org • External Catalog

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration. Drawing on the findings o...