Home » Authors » Leyland, David G.

Leyland, David G.

Public reference bibliography and cataloged PDF materials authored or published by Leyland, David G..

Found 1 document(s) Page 1 of 1

Commercialism and Corporate Strategy in British Higher Education.

Year: 1986 • Source: eric.ed.gov • External Catalog

The competitive situation of British higher education institutions in a declining market and the role of commercial marketing strategies in determining market leaders are discussed. (MSE)...