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Taylor, Thomas E.

Public reference bibliography and cataloged PDF materials authored or published by Taylor, Thomas E..

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A Marketing Management Approach for Continuing Education.

Year: 1986 • Source: eric.ed.gov • External Catalog

Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, devel...