Principles of Marketing
Overview & Synopsis
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.
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Document Information
| Document Title | Principles of Marketing |
|---|---|
| Author / Organization | Jeff Tanner, Mary Anne Raymond, et als. |
| Subject & Discipline | Sales and Marketing, Project Management, Professional Careers and Job Interviews |
| Categories | Sales and Marketing |
| ISBN | 0982361823 |
| License / Rights | CC BY 4.0 and CC BY 3.0 |
| Resource Verification | Verification pending |
| Alternative Mirrors & Links | |
| Original Host Website |
FreeComputerBooks.com
(freecomputerbooks.com)
|
| File Format | application/pdf (Portable Document Format) |
| Language | ENGLISH |
| Catalog ID | DOC-113286 |
| Original Source Link | Visit Source Page on freecomputerbooks.com » |
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Principles of Marketing • Print Edition
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