Chapter How to create an empire on the market of building chemistry and effectively maintain the status of the unquestionable leader in the industry. The case study of ATLAS sp. z o.o.
Overview & Synopsis
Case study on ATLAS sp. z o.o. familiarize the reader with the complexity and intensity of actions taken by company representatives. The construction chemicals market does not belong to the sector that attract attention and interest of the mass client, which makes the development of a strategy for long-term operation extremely important. Case study shows that the ATLAS sp. z o.o. is a thriving complex machine that is only part of the complementary ecosystem of the entire ATLAS Group.
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Document Information
| Document Title | Chapter How to create an empire on the market of building chemistry and effectively maintain the status of the unquestionable leader in the industry. The case study of ATLAS sp. z o.o. |
|---|---|
| Author / Organization | Rzeźnicka, Martyna, Żarski, Kacper |
| Subject & Discipline | Open Access Peer-Reviewed Book |
| Categories | Open Access Books |
| Publication Year | 2025 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-177470 |
| Original Source Link | Visit Source Page on www.doabooks.org » |