Using Impact Evaluations to Improve Marketing Plans in Continuing Higher Education.
Overview & Synopsis
Impact evaluation of two continuing education symposia gathered data from participant evaluations and follow-up interviews that assessed learning gains. The results were used to improve program promotion in four areas: copy for print and broadcast announcements, future program titles, speakers' reputations, and consideration of the nature of the group. (SK)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Using Impact Evaluations to Improve Marketing Plans in Continuing Higher Education. |
|---|---|
| Author / Organization | Courtenay, Brad, Holt, Margaret E. |
| Subject & Discipline | Continuing Education, Evaluation Utilization, Higher Education |
| Categories | Education & Pedagogy |
| Publication Year | 1990 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-199521 |
| Original Source Link | Visit Source Page on eric.ed.gov » |