Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education
Overview & Synopsis
This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education |
|---|---|
| Author / Organization | Villegas, Jorge |
| Subject & Discipline | Business Schools, Business Administration Education, Advertising |
| Categories | Education & Pedagogy |
| Publication Year | 2019 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-218766 |
| Original Source Link | Visit Source Page on eric.ed.gov » |