Customer Insight in Tourism
Overview & Synopsis
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
www.doabooks.org)
← / → for pages • + / - for zoom • 0 to fit width
Powered by Mozilla PDF.js v3.11
Document Information
| Document Title | Customer Insight in Tourism |
|---|---|
| Author / Organization | Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462, Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546, Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 |
| Subject & Discipline | Tourist behaviour analysis |
| Categories | Open Access Books |
| Publication Year | 2026 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-276869 |
| Original Source Link | Visit Source Page on www.doabooks.org » |