Identifying and Analyzing Touchpoints for Building a Higher Education Brand
Overview & Synopsis
In today's instantly interconnected world, sectors like higher education, which were once considered safe havens, are now being exposed to competitive forces. Education is an experiential service where the active involvement of both the service provider (higher education brand) and the consumer (student) is important. This research paper identifies 13 influencing touchpoints during the various stages of the educational journey--pre-admission stage, course stage and post-passing as alumnus stage.
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Identifying and Analyzing Touchpoints for Building a Higher Education Brand |
|---|---|
| Author / Organization | Khanna, Monica, Jacob, Isaac, Yadav, Neha |
| Subject & Discipline | Higher Education, Universities, Marketing |
| Categories | Education & Pedagogy |
| Publication Year | 2014 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-280931 |
| Original Source Link | Visit Source Page on eric.ed.gov » |