Distributive Education Competency-Based Curriculum Models by Occupational Clusters. Final Report.

Overview & Synopsis

To meet the needs of distributive education teachers and students, a project was initiated to develop competency-based curriculum models for marketing and distributive education clusters. The models which were developed incorporate competencies, materials and resources, teaching methodologies/learning activities, and evaluative criteria for the three-year program structure in Indiana. The distributive education first- and second-year curriculum models are based upon common competencies of sixty-nine marketing and distributive occupations as identified by Lucy C. Crawford and revalidated by the Interstate Distributive Education Curriculum Consortium. The third-year model is based upon common retail competencies needed to advance beyond entry-level employment. The first two units, (1) distributive education and (2) marketing and distribution, basically follow the same outline: behavioral goals, introduction to distributive education, marketing and distribution in the economy, social skills, basic skills, and marketing skills. The third unit, marketing management, contains all of the above, but omits "marketing and distribution in the economy." Each section in the unit contains a competency outline, performance objectives, learning activities, and reference material. Each unit concludes with a bibliography. In conclusion, it is recommended that the curriculum models be field tested and revised, and that competency-based testing devices appropriate for each curriculum model be developed. (CSS)