Rethinking homo economicus

Overview & Synopsis

Conventional economic models often portray individuals as fully rational and driven by self-interest, yet real-world behavior reflects a broader set of influences, including social ties, cultural norms, moral obligations, and environmental relationships. Drawing on diverse perspectives, particularly from African contexts, this analysis highlights how decision-making is shaped by community dynamics and historical trajectories. By integrating theoretical innovation with policy implications, it contributes to ongoing debates on decolonial economics, sustainability, and the need for more context-sensitive approaches to understanding economic behavior.