A Systematic Literature Review on the Use of Artificial Intelligence in New Product Development

Overview & Synopsis

The paper provides an overview of using Artificial Intelligence (AI) in New Product Development (NPD). The main objective of the research is to analyze AI tools that can assist companies in NPD. To accomplish that, a sample of 431 papers, published from September 2016 to 2023, in the management and computer sciences fields have been collected using the Web of Science and ScienceDirect databases. Methodologically, we conducted a Systematic Literature Review (SLR); we first started measuring the author's network and the keywords that appears the most in the field, consequently doing a content analysis of the articles' full texts. We systematically analyze at which stage NPD AI is used, the impact of NPD when AI is used, and the most commonly adopted AI technologies in NPD. Finally, drawing on the key findings, it was evident that AI allows for innovating and accelerating NPD. Together with these contributions, we conclude by explaining the future investigations into the additional impact AI may have in NPD and how AI can result in more valuable roles and an effective system in NPD