Understanding human dynamics from large-scale location-centric social media data : analysis and applications

Overview & Synopsis

Human dynamics is an essential aspect of human centric computing. As a transdisciplinary research field, it focuses on understanding the underlying patterns, relationships, and changes of human behavior. By exploring human dynamics, we can understand not only individual’s behavior, such as a presence at a specific place, but also collective behaviors, such as social movement. Understanding human dynamics can thus enable various applications, such as personalized location based services. However, before the availability of ubiquitous smart devices (e.g., smartphones), it is practically hard to collect large-scale human behavior data. With the ubiquity of GPS-equipped smart phones, location based social media has gained increasing popularity in recent years, making large-scale user activity data become attainable. Via location based social media, users can share their activities as real-time presences at Points of Interests (POIs), such as a restaurant or a bar, within their social circles. Such data brings an unprecedented opportunity to study human dynamics. In this dissertation, based on large-scale location centric social media data, we study human dynamics from both individual and collective perspectives. From individual perspective, we study user preference on POIs with different granularities and its applications in personalized location based services, as well as the spatial-temporal regularity of user activities. From collective perspective, we explore the global scale collective activity patterns with both country and city granularities, and also identify their correlations with diverse human cultures